Why did they coin it the Maxim (don't people think of the magazine right away)? I have no idea. All I know is that these are definitely a fresh spin on one of the best classics.
Hypebeast:The Nike Air Max 1 has been a classic sneaker for years now and has had a lot of time, since its inception over two decades ago, to gain favor in the eyes of sneaker aficionados. With the Nike Air Max 1 Maxim, the Air Max 1 transcends “classic” to the label of “icon”, joining the Nike Dunk, Air Max 90, Air Force 1 and Cortez. The above shoe, which is an Air Max 1 in an original colorway (featuring some buttery suede) equipped with Flywire and other tech upgrades…which is why the shoes name has been modified to the Maxim Air Max 1.