![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZJq3eaWLZOZ6Z4g2e3oEPVVyejmthc3UbDHYVAK0Sk3fvhszA0l3HJWTqsF04yC33pAaAZWBtpKmVpX1xZ0sa0ucUuBDDgZND5DhbfjX_pULNsTDkRsRMGf_4d9oD567R1PqV_xMdgrAF/s400/u338p6t12d3904436f44dt20080826105650.jpg)
Alright, I know I'm late on this, but wtf is PEAK? I've tried digging and googling this brand, but all I can find is a company that formerly made Nike knockoffs and reports of Peak and the NBA making some partnership agreements last year. And wtf is J Kidd doin? Leaving the almighty swoosh for some strange Chinese brand? No offense to the Chinese of course.... I love team China! And well of course, they make the majority of the shoes that I love. So I dont have any doubts that PEAK has the ability to produce high performance shoes for a high performance athlete like Jason Kidd, but what I do question is the sports culture, design culture and marketing culture. I can already tell by looking at these shoes on J's feet that they're missing the mark.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9BD2CBIp8QkFMvrbhkqskGQ4V1FZfLN1UK3wHotQ0V9a-809M5-5at5_By7zmMETs4dsBX03CCuouZh55PtJpQgTHPGsL5p9EGjEr17SbJSCfSzLKWrFdflz4CSbTrl4ZLEbO6ODInOJ4/s400/U338P6T12D2504996F44DT20061013154522.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFYzbS5xLnK8NO64M_oXdu7A52DVbGvLBqOHDtCOqyEwA7RsxQyb2juChxVXErkjbECL3gHNReq81PPUPIGO9E_k8ZRPENtf-xDueYsRsxkd9kbAOKho7zHhKRvNC6im4CCyxg4v2wk52L/s400/U338P6T12D2504988F44DT20061013154308.jpg)
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